Almond Bites

Teque Chévere wanted to expand into a healthier snack category — something that could double as breakfast, dinner, or an on-the-go snack for people who actually care about what they eat. The audience: young adults, 25 to 40, active, training regularly, many following a ketogenic diet.

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That last detail shaped the whole design brief in an interesting way: the product qualifies as keto, but we deliberately avoided saying so on the pack. Health-conscious buyers don't always associate that word with something that tastes good — so instead of leaning on the label, we let the ingredients speak for themselves: almond dough sweetened with erythritol, a cheese-and-mozzarella filling, and a sesame coating for crunch and fiber, no gluten and no added sugar. For the visual direction, we moved toward an innovative look built around purple tones — a color that reads as premium rather than clinical, keeping the product firmly in "treat yourself" territory instead of "diet food."