Sector: Food & Beverage · Snacks
 
Fun Snacks
Brand Identity & Packaging

Teque Chévere needed a new product line that could stand on its own shelf appeal while still feeling like family — a snack aimed squarely at moms looking for something quick and fun to serve any time of day, no matter the occasion.

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We started with the name and mark before touching the packaging: Fun Snacks, with a smile tucked into the dash between the two words — a small detail, but it sets the tone for everything else. From there, we built the doypack packaging around Teque Chévere's existing red, yellow, and orange palette, using bold color-blocked shapes to keep the product feeling energetic and easy to spot on the shelf. Now distributed across Panama.