Sector: Craft Brewery · Food & Beverage
 
Autana’s Brew
Brand & Label Redesign

Autana’s Brew is a local craft brewery that came to us looking to expand — and needed a brand that could grow with them. Their existing logo was built like a heavy, ornamental crest — the kind of generic “brewery shield” you’ve seen a hundred times. The problem: all that visual weight buried the one thing that actually needed to stand out on the shelf — the name of each individual beer.

 

We led a full rebrand: brand architecture, logo design, and packaging. We stripped the mark back to a clean, confident wordmark, then rebuilt the label around a clear hierarchy — brand first, beer name second, flavor descriptors and style as supporting detail. Every label follows the same structure, with only the color shifting by beer, so the line reads as one family, not five unrelated designs.

 

This identity was fully designed and delivered in 2019; production was paused when the client sold the business.