Sector: Food & Beverage · Bakery
 
Tía Pie
Brand Identity & Packaging

Tía Pie is a family business built around one very specific craft: cheesy pies, done right, with toppings that turn a simple dessert into something worth talking about. What they needed was a logo and a coherent brand image that could carry across everything, packaging, social, the works.

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The identity leans playful and homemade: a soft script wordmark topped with a whisk standing in for the dot on the "i," sitting over a pie-crust silhouette that doubles as a little basket. We carried that same energy, the bright teal, pink, and green palette, the hand-drawn fruit and pastry icons, across both the mailer box and the smaller pastry box, so the packaging feels like part of the treat itself.