Sector: Real Estate & Hospitality
 
Pop and rent
Full Brand & Digital Presence

Pop and Rent rents out furnished apartments in Geneva, a market where trust and polish matter, since clients are booking a home sight-unseen. The scope here was full-circle: logo design, brand collateral, photography styling for the properties themselves, a full website build, and point-of-presence material for physical touchpoints.

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The mark is a refined, monochrome script wordmark, understated rather than flashy, which fits a Swiss hospitality brand where quiet confidence reads better than loud branding. Photography styling was just as important as the logo here: the properties had to look as good in pictures as they do in person, since that's what actually drives bookings.