Design and music, as anyone with even a passing interest in either knows, are inextricably linked. It’s fair to say that an appreciation...

There are many benefits of blogging for business today. In fact, blogging is critical. Publishing informative, well-written articles that...

An effective logo triggers 4 cognitive events in order:  1.Attention 2.Response 3.Meaning 4.Memory This is called the ARMM model

Text is not an afterthought in the design process. Actually, it should be your first consideration. Readability should be one of the top...

Before we go into the subject, we have to understand what engagement means in a social media context. Engagement simply means getting...

People read differently on the web Talking about web content, we have what Gerry McGovern called Killer web content. He explains in a...

While people turn to both Facebook and Instagram throughout the day to connect with family, friends and the world, it is clear that each...

When it comes to web content and other written elements of your business, Typos and gramatical errors do affect branding. Effective brand...

We all have a color with which we identify more than another, the one we use for many everyday things over and over again, almost...