How can a Blog help My Business?

how can a blog help my business

There are many benefits of blogging for business today. In fact, blogging is critical.

Publishing informative, well-written articles that are created with strategy and customer engagement in mind is valuable.

Here are a few reasons why your business should be blogging.

  • A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.

  • Your blog fuels SEO. Search engines love valuable content and will reward you for it.

  • 60% of businesses who blog acquire more customers.

  • Your blog is the heart of all of your content marketing efforts. It’s fodder for Facebook, Twitter, LinkedIn, email newsletters, e-books, etc.

  • It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you are all about.

  • Writing a blog shares your expertise. How else will you position yourself as a subject area expert and thought leader?

  • A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback.

  • Blog writing makes you think… about newsworthy topics, your industry, your customers and the world around you.

  • A blog keeps you focused on your content marketing strategy. You must create a schedule and stick to it to continuously deliver purposeful content.

  • A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry.

  • You can tell your brand's story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.

  • Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.

  • Gives you insight into your audience. Blog analytics allow you to track readers, click-throughs, popular topics, shares and comments. You can even tell what day of the week your visitors prefer to stop by.

  • Blogging is inspiring. You’ll start to see ideas all around you..talking with friends and colleagues, watching movies, reading, and just walking down the street.

The blog is the next Business Card

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