What makes a LOGO effective?
An effective logo triggers 4 cognitive events in order:
1.Attention
2.Response
3.Meaning
4.Memory
This is called the ARMM model
Design for readability or don’t bother using text at all.
Text is not an afterthought in the design process. Actually, it should be your first consideration. Readability should be one of the top...
Color Psychology
We all have a color with which we identify more than another, the one we use for many everyday things over and over again, almost...