Sector: Apparel | Maternity & Nursing Wear
 
Amuleto
Brand Identity

Amuleto started with real skill behind it — the founder designs and sews every piece herself — but a logo that didn't reflect any of that care. She'd found a real gap in the market: maternity and nursing wear, a category with very little dedicated design in Venezuela, and was already selling nationwide through Instagram alone.

We built a brand identity to match a business that had already proven it worked: a clean wordmark, a soft color palette, and a full style guide to keep every post and every price tag consistent. Over several years, we continued managing that identity as the brand evolved — including exploring a kids' line before refocusing back on Amuleto's original, strongest category: maternity wear.