Sector: Building & Property Services
 
Angel Falls
Brand Identity

Angel Falls was one of our earliest clients, a building services company with Venezuelan owners who wanted the name to carry a real piece of home with it: Salto Ángel, the tallest waterfall in the world, tucked into the heart of Venezuela's landscape.

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Rather than illustrate the falls literally, we built the mark around a clean city skyline in geometric lines — a nod to the industry the company actually works in, with a bold, masculine structure that reads as solid and dependable at a glance. It's carried through consistently, and the client was thrilled with how it turned out.