Sector: Food & Beverage — Snacks (Export/Retail)
 
Chesnacks
Brand Identity and Packaging

Chesnacks came to us with a clear goal: to take a product built in Panama and launch it in the U.S. market, starting with their first item, Yuca Bites. The brand needed an identity that could speak to a bilingual, bicultural audience from day one, playful enough to stand out on a shelf, but built to scale across a full product line, not just one flavor.

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We started with the name and mark: a hand-lettered wordmark with a hidden smile tucked into the descender of the "n," paired with the tagline "Easy, Fun & Chévere",  a deliberate mix of English and Spanish that mirrors exactly who the brand is talking to. From there, we built a color system that lets each flavor or product get its own identity while staying Chesnacks unmistakably, and designed the packaging for Yuca Bites, the first product to bring the brand to life on the shelf, ready for both retail and export.