Mouse Ears came to us with a name and a logo that didn't quite fit together. Their Mickey-ear icon sat on top of "Podcast" — the format, not the brand — while "Mouse Ears," the name people actually needed to remember, got none of that visual weight. And since the brand covered both a blog and a podcast, naming it after just one format left the other half invisible.

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We rebuilt the identity from the name up: a consolidated logo where the icon anchors "Mouse" itself, a color and type system consistent across every application, and a full style guide to keep it that way as the brand grows. From there, we built their new website in WordPress — including the podcast library, a specials section that the team could update themselves, and clear documentation so their team could manage both without needing a designer on call for every update.